Posted By admin on January 15, 2010
The big buzz is the wealth of fuel alternative cars at the show. This message of eliminating a totally gasoline engine is everywhere. At the Toyota exhibit is the FT-CH a compact concept vehicle which is part of the Prius family.
Nissan has a display for the new Leaf vehicle. The Secretary of Transportation, Ray LaHood, stopped by this exhibit with his entourage staying for a long time getting information on zero emission and how this technology works. Almost every conversation at each press conference was one about a new generation of vehicles which will not use gasoline in the future. Joe Gallant, manager of exhibit and events, for Nissan stated, “It is not unlikely in 10 years we will see the end of the dependency on gasoline.
Ford Motor Company swept all the award honors with the “Car of the Year”- the Ford Fusion hybrid and “Truck of the Year” the Ford Transit Connect. Scoring a historic double header is a major feat. This is only the third time in 17 years one manufacturer has won both awards.
This year is especially an important one for product specialist who works the show during both press and public days. Explaining the new technology and how cars work without a typical combustion engine is the hot topic people want to hear about.
There is a bit of European flair to the show this year as Chrysler, which is now in alliance with Fiat Motors showcases their vehicle similar to the Paris Motor Show and Geneva and Frankfurt Auto Shows. The cars are behind a creative fence and a beautiful model stands beside the car making for great photo opportunities. This is how the European shows operate. Mainly, a European show runs for one week and it is over. In the USA there are over 73 auto show throughout the year in every major city and many smaller ones. Product specialists are trained on the product and competition, culture and history of the brand they represent and then travel the country with their knowledge and also gaining knowledge in each city about the regional wants and driving preferences.
This year is a renewed experience at the auto show. As always the auto show is a great family venture or good way to spend a day or evening in Detroit. In 1910 Detroit captured the name of the Motor City and auto shows promoted that moniker. The auto show an American tradition.
Margery Krevsky is the author of Sirens of Chrome: the enduring allure of auto show models, published by momentum publishing. Available on amazon.com